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Creators should start event franchises
Building new ad inventory in the age of Generative AI
Feb 25
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SHAIYAN
7
2
2
Dude Perfect: A sports league from first principles
On formats, franchises, and becoming a platform
Feb 10
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SHAIYAN
9
2
Hololive: $350M in revenue for virtual YouTubers
$350M in revenue for virtual YouTubers
Jan 21
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SHAIYAN
6
2
1
Game Tape #9: Influencer-as-artform
Kevin James as "Mr. Taylor," the art school teacher
Jan 14
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SHAIYAN
7
2
Acquired: $500k for a podcast ad read
A rare Sunday post
Jan 11
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SHAIYAN
68
10
9
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Discussions
Game Tape #8: Podcasting as scenebuilding
"The Other Stuff" podcast
Jan 6
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SHAIYAN
17
2
2
Clipping is a red herring
Timeline control as a skillset
Dec 19, 2025
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SHAIYAN
11
5
1
Game Tape #7: New Media should actually feel new
Analyzing "Olivia Unplugged," Opal's in-house influencer
Dec 16, 2025
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SHAIYAN
9
3
1
Can a shortform show help mould public opinion around AI music?
One Minute Musicals: a show to humanize AI music
Dec 12, 2025
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SHAIYAN
4
1
1
Game Tape #6: The dating show that got over 70M views
Your ick has been submitted
Dec 9, 2025
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SHAIYAN
9
2
A show is a gift to your corner of the internet
Virality is selfish, a gift is selfless
Dec 5, 2025
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SHAIYAN
11
2
3
Game Tape #5: F1 is calling all Passenger Princesses
Build new entry points for your core franchise
Dec 2, 2025
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SHAIYAN
6
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