Analyzing "Olivia Unplugged," Opal's in-house influencer
I think brands will buy out some Individual influencers for crazy amounts of money to work exclusively for their brand. Has this happened yet?
This isn't exactly that but Your Rich Bff (4M on IG) got "hired" as SoFi's "Chief of Financial Empowerment": https://investors.sofi.com/news/news-details/2025/Financial-Specialist-Vivian-Tu-Your-Rich-BFF-Named-SoFis-First-Chief-of-Financial-Empowerment/default.aspx
“This new role expands on an existing two-year partnership with SoFi, during which Tu hosted four seasons of the award-winning YouTube series “Richer Lives.”
This is interesting.
I think brands will buy out some Individual influencers for crazy amounts of money to work exclusively for their brand. Has this happened yet?
This isn't exactly that but Your Rich Bff (4M on IG) got "hired" as SoFi's "Chief of Financial Empowerment": https://investors.sofi.com/news/news-details/2025/Financial-Specialist-Vivian-Tu-Your-Rich-BFF-Named-SoFis-First-Chief-of-Financial-Empowerment/default.aspx
“This new role expands on an existing two-year partnership with SoFi, during which Tu hosted four seasons of the award-winning YouTube series “Richer Lives.”
This is interesting.