Archive - Pay Attention

Creators should start event franchises

Building new ad inventory in the age of Generative AI

Feb 25 • SHAIYAN

Dude Perfect: A sports league from first principles

On formats, franchises, and becoming a platform

Feb 10 • SHAIYAN

January 2026

Hololive: $350M in revenue for virtual YouTubers

$350M in revenue for virtual YouTubers

Jan 21 • SHAIYAN

Game Tape #9: Influencer-as-artform

Kevin James as "Mr. Taylor," the art school teacher

Jan 14 • SHAIYAN

Acquired: $500k for a podcast ad read

A rare Sunday post

Jan 11 • SHAIYAN

Game Tape #8: Podcasting as scenebuilding

"The Other Stuff" podcast

Jan 6 • SHAIYAN

December 2025

Clipping is a red herring

Timeline control as a skillset

Dec 19, 2025 • SHAIYAN

Game Tape #7: New Media should actually feel new

Analyzing "Olivia Unplugged," Opal's in-house influencer

Dec 16, 2025 • SHAIYAN

Can a shortform show help mould public opinion around AI music?

One Minute Musicals: a show to humanize AI music

Dec 12, 2025 • SHAIYAN

Game Tape #6: The dating show that got over 70M views

Your ick has been submitted

Dec 9, 2025 • SHAIYAN

A show is a gift to your corner of the internet

Virality is selfish, a gift is selfless

Dec 5, 2025 • SHAIYAN

Game Tape #5: F1 is calling all Passenger Princesses

Build new entry points for your core franchise

Dec 2, 2025 • SHAIYAN

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